SKILLS
Some of the skills required for this job include:
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Sports Background
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Since the entire job revolves around sports, a sports background or knowledge of sports is essential to succeed.
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Knowledge of Business/ Consumer Understanding
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Knowledge of business is essential, and guaranteed through the education requirements. Additionally, you have to know what the consumer wants. If you don't know what their interests are, how can you market to them in the most effective way possible?
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Creativity
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Creativity is a great skill to have in the field, because it enables you to bring something new to the plate. If every sports marketer in the US thinks the same way, advertising and marketing will be pretty boring.
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Ability to Work Under Pressure
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Working under pressure is a skill necessary in virtually any job out there today, but is especially needed in the sports marketing field. When it comes to working with unruly sponsors or quick deadlines, this skill is a must.
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